How to Run Effective Micro-Influencer Campaigns

Based on a session by Alison Chew, in collaboration with Mediarails and Acceleration Partners

Brush up on your influencer marketing skills or learn new ones with the help of inluencer industry giants, Acceleration Partners. 

This ultimate guide contains step-by-step instructions on how to set up an effective influencer marketing campaign for your business. 

ABOUT ALISON

Alison Chew is the Director of Partners & Innovation at Acceleration Partners. In this leadership role, she and her team cultivate large, innovative partnership opportunities for AP and their clients. She developed AP Influence™, a unique service offering that connects top brands with top micro-influencers in a scalable, performance-based way

Palette

MICRO-INFLUENCER

Who are micro-influencers and the difference with other influencer types

Monitor

CONTENT CREATION

Content is an incredible valuable component of influencer's ROI.

Gear

SETTING GOALS

The considerations you need to make to set the right goals for your programs.

Pen and paper

TRACKING

How to track performance - from revenue to engagement.

“We have been working through this process for to scale our influencer program and it has yield a great ROI”

Lauren - Lightinthebox