Surrounded by the air of hopes, dreams and changes for the better, 2018 is a big year for the performance marketing industry. Affiliate and influencer marketing are reaching their highest potential ever, and Mediarails team is thrilled to share the trends to look out for this year.
1. Mobile is Everything
Surprise, surprise, mobile is taking over eCommerce! Fun fact: 62% of smartphone users have made a purchase online using their mobile device in the last 6 months. This number has been growing rapidly over the last few years, which means that more and more merchants need to pay attention to the UX/UI of their online shops to reduce friction and increase the possibility of conversions.
2. Affiliate marketing is growing globally – especially in Asia
According to The Drum online journal, affiliate marketing is expanding globally at a fast rate. The youngest market to welcome it is Southeast Asia, including countries like China, Taiwan, Hong Kong, Japan, and Korea. Getting an Affiliate Channel in the business model is a relatively cost effective and low risk, but there is definitely a learning curve involved in this move. Partnering up with local agencies to recruit the right publishers form the start is the suggested way to go.
3. Expanding past the networks’ tools and using external recruiting tools
Networks, the middlemen of the partnership trade, did a fabulous job at helping you keep track of your publishers. The only downside was that this was 20 years ago, when a brand would have a small number of publishers. With the general trend shifting towards partnering with micro publishers, that also means that there are more publishers to recruit and accounts to manage. Luckily, there are tools to do that. Networks accommodate smaller volumes pretty well, but when it comes down to recruiting thousands of publishers, it may be in your best interest to invest in an external tool to manage all of your affiliate programs in one place.
4. Crypto CPA Offers: blockchain technology will affect affiliate marketing within the next couple of years.
Blockchain technology has been gaining speed in the last few years. There’s no doubt in the benefits of cryptocurrency transactions, especially in the affiliate marketing industry. In short, cryptocurrency like bitcoin and BAT tokens, is exchanged in transparent ways and recorded publicly. This transparency helps solve issues like fraud, click attribution and payment transactions. Because blockchain is a complex process to understand and is still in development, it will probably take a few years to become fully integrated into the partnerships marketing industry. For now, though, we can explore services like the Brave browser to become early adopters and gain the benefits of blockchain tech first.